Shoppers & Retailing Answers

Get the latest facts, data, charts, trends, strategies and five-year analysis of shoppers and retailing in Japan, Singapore, Thailand & Malaysia. Featuring the Covid-19 impact on retail sales and shoppers’ spending in 2020.

SHOPPERS & RETAILING IN JAPAN 2021

Total retail sales index contracted year-on-year to 13.9% in April 2020, the month when the first state of emergency was issued. This big shortfall continued for 2 months, after which retail sales indicated a recovery from June 2020 onwards.

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Total retail sales index contracted year-on-year to 13.9% in April 2020

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Households spent significantly more on most food categories in 2020 compared to the previous year except for a few categories such as Meals Outside the Home, Candy, Packed Lunch, Fruit and Vegetable Juice, Mineral Water and Sports Drink.

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The market size of 10 mixed merchandise channels grew by 8.9 percent in the past 5 years.

HIGHLIGHTS FROM OTHER COUNTRIES

SINGAPORE 2021

The sharpest declines in retail sales in 2020 occurred in the category specialist channels and also in the Department Store channel that had long been a driver of growth in Singapore’s retail market. The Supermarket channel, on the other hand, experienced an unprecedented increase in sales.

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THAILAND 2021

In April 2020, retail sales in the Department Store/Supermarket/General Store channel declined significantly by minus 21.7% year-on-year. The channel recovered to minus 9.3% in May as restrictions were eased, and the rate of decline lessened since then.

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MALAYSIA 2021

Reflecting on the health of the retail market growth in recent years, the retail sales indices for January and February 2020 were 6.7% year-on-year and 6.3% year-on-year respectively. However, the retail sales index declined by minus 6.6% in March when the first MCO was issued. When the RMCO was issued in June, the retail sales index showed a recovery trend of minus 9.2%.

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Helping you fine-tune your strategy

We have the first comprehensive report on the shoppers and retailing market in Singapore, Thailand and Malaysia. In Japan, we publish the first English report by retail business experts. Gain country-specific insights and focus points to strengthen your regional, channel, sales and Key Account Management strategies.